Low angle view of modern glass skyscrapers against a blue sky

Build your business and break into the US market

Challenger U.S.

Challenger U.S.

About

Challenger U.S. is a training and mentorship program for Ukrainian startups and businesses. It’s built for those just getting started who plan to enter the U.S. market down the road, and for established companies that want a clear strategy for working with American customers. Three ways to get involved:

Applications open

by Jan 31, 2027

Challenger U.S. Business Camp

Coming next

start in 2027

Challenger U.S. Accelerator

Applications open

by Feb 28, 2027

SelectUSA

Challenger U.S. is implemented by EasyBusiness and Civitta with support from the U.S. Embassy in Ukraine.

Statue of liberty
Statue of Liberty

Challenger U.S. Business Camp

February–June 2027
Online learning | Hybrid events

Challenger U.S. Business Camp incubator banner featuring the Statue of Liberty

Why Challenger U.S. Business Camp?

Challenger U.S. Business Camp helps you get a solid grasp of the fundamentals of entrepreneurship – from your business model to sales – and understand how to prepare for the U.S. market down the road. Expect hands-on workshops, sessions with Ukrainian and U.S.-based experts, and networking, wrapped up with a Demo Day where you pitch your project and get feedback.

/01

How do you turn an idea into a business?

Two men working with a laptop

/01

How do you turn an idea into a business?

Two men working with a laptop

/02

How do you find your customers and get them to buy?

Speaker presenting on stage screen

/02

How do you find your customers and get them to buy?

Speaker presenting on stage screen

/03

How do you talk about your product so people actually listen?

Man speaking at Challenger Demo Day

/03

How do you talk about your product so people actually listen?

Man speaking at Challenger Demo Day

/04

Join Challenger U.S. Business Camp.

Challenger winner holding a $25,000 check

/04

Join Challenger U.S. Business Camp.

Challenger winner holding a $25,000 check

Who it’s for

01.

Students & aspiring entrepreneurs

You have a business idea and want to explore its potential in the US market.

01.

Students & aspiring entrepreneurs

You have a business idea and want to explore its potential in the US market.

02.

Startups at different stages

You’re building your business and want to understand what it takes to prepare for the US market.

02.

Startups at different stages

You’re building your business and want to understand what it takes to prepare for the US market.

03.

Businesses exploring the US

You’re considering the U.S. market and want to understand how it works first.

03.

Businesses exploring the US

You’re considering the U.S. market and want to understand how it works first.

What’s inside

3 public talks and networking events

Meet Ukrainian and U.S.-based experts and companies.

3 public talks and networking events

Meet Ukrainian and U.S.-based experts and companies.

6 hands-on workshops

Join online sessions with practical assignments and learning materials.

6 hands-on workshops

Join online sessions with practical assignments and learning materials.

U.S. Government resources

Learn how to use the tools available to Ukrainian businesses.

U.S. Government resources

Learn how to use the tools available to Ukrainian businesses.

Demo Day

Pitch your project in Kyiv, get expert feedback, and meet potential partners.

Demo Day

Pitch your project in Kyiv, get expert feedback, and meet potential partners.

New York skyline

Timeline

Timeline

Step 01

November 2026 – January 2027

Application process: sign up by the end of January

Step 01

November 2026 – January 2027

Application process: sign up by the end of January

Step 01

November 2026 – January 2027

Application process: sign up by the end of January

Step 02

February 2027

Kickoff: the program launches with an opening event in Kyiv, in person and online

Step 02

February 2027

Kickoff: the program launches with an opening event in Kyiv, in person and online

Step 02

February 2027

Kickoff: the program launches with an opening event in Kyiv, in person and online

Step 03

March – May 2027

Workshops and networking

Step 03

March – May 2027

Workshops and networking

Step 03

March – May 2027

Workshops and networking

Step 04

June 2027

Demo Day: pitch your project in Kyiv, get expert feedback, and meet potential partners

Step 04

June 2027

Demo Day: pitch your project in Kyiv, get expert feedback, and meet potential partners

Step 04

June 2027

Demo Day: pitch your project in Kyiv, get expert feedback, and meet potential partners

Upcoming events

Як використати AI для розвитку бізнесу

How to Use AI to Grow Your Business?

AI works the same in Vinnytsia and San Francisco. Building a business with it doesn’t. Join “How to Use AI to Grow Your Business,” a meetup in Vinnytsia on November 26.

SelectUSA

SelectUSA

Want to pitch at SelectUSA?
We run the selection with the U.S. Embassy.

Frequently Asked Questions

  • Can I apply for Challenger U.S. Business Camp if I only have a business idea, with no company or product yet?

    Yes. The program is designed for entrepreneurs at every starting point, including those just getting started. You’ll learn the business fundamentals and find out whether your idea has potential in the U.S. market.

  • Can students join?

    Yes. Business Camp is open to students who have a business idea or are already working on their own project and want to understand how to take it to the U.S. market.

  • Can I join as a team?

    Yes. You can join on your own or with your startup or business team. If you’re joining as a team, only the CEO registers and lists all team members who will take part in the program.

  • How are participants selected?

    To join, register by the end of January 2027. Once registration closes, the organizers will select the cohort and notify participants.

  • Is there a fee to participate?

    No. Business Camp is free to join.

  • Can I participate if I don’t live in Kyiv?

    Yes. All workshops are online. Public talks and Demo Day take place in person and are streamed online.

  • What language is the program in? Do I need to speak English?

    The program is delivered in Ukrainian and English. Some workshops and sessions are led by U.S.-based experts, so English will help you get the most out of the program.

  • How much time will the program take?

    The program runs from February to June 2027. Each month includes two workshops and one networking event.

  • What will I get out of the program?

    A clear understanding of how business works in the U.S., practical skills in marketing, sales, and communicating with American partners, and connections with Ukrainian and U.S.-based experts. At Demo Day, you’ll pitch your project and get feedback from experts.

  • Are there any prizes or investment opportunities?

    No. Business Camp focuses on the knowledge, skills, and connections you’ll need for your next steps, including conversations with investors.

  • How can I apply to Challenger U.S. Accelerator?

    Applications for Accelerator open in the second half of 2027. Follow our website and social media so you don’t miss the launch.

  • Can I apply for SelectUSA, and how?

    Yes. SelectUSA has its own application form, separate from Business Camp registration. You can apply whether or not you’re part of Business Camp or Acceleration.

Frequently Asked Questions

  • Can I apply for Challenger U.S. Business Camp if I only have a business idea, with no company or product yet?

    Yes. The program is designed for entrepreneurs at every starting point, including those just getting started. You’ll learn the business fundamentals and find out whether your idea has potential in the U.S. market.

  • Can students join?

    Yes. Business Camp is open to students who have a business idea or are already working on their own project and want to understand how to take it to the U.S. market.

  • Can I join as a team?

    Yes. You can join on your own or with your startup or business team. If you’re joining as a team, only the CEO registers and lists all team members who will take part in the program.

  • How are participants selected?

    To join, register by the end of January 2027. Once registration closes, the organizers will select the cohort and notify participants.

  • Is there a fee to participate?

    No. Business Camp is free to join.

  • Can I participate if I don’t live in Kyiv?

    Yes. All workshops are online. Public talks and Demo Day take place in person and are streamed online.

  • What language is the program in? Do I need to speak English?

    The program is delivered in Ukrainian and English. Some workshops and sessions are led by U.S.-based experts, so English will help you get the most out of the program.

  • How much time will the program take?

    The program runs from February to June 2027. Each month includes two workshops and one networking event.

  • What will I get out of the program?

    A clear understanding of how business works in the U.S., practical skills in marketing, sales, and communicating with American partners, and connections with Ukrainian and U.S.-based experts. At Demo Day, you’ll pitch your project and get feedback from experts.

  • Are there any prizes or investment opportunities?

    No. Business Camp focuses on the knowledge, skills, and connections you’ll need for your next steps, including conversations with investors.

  • How can I apply to Challenger U.S. Accelerator?

    Applications for Accelerator open in the second half of 2027. Follow our website and social media so you don’t miss the launch.

  • Can I apply for SelectUSA, and how?

    Yes. SelectUSA has its own application form, separate from Business Camp registration. You can apply whether or not you’re part of Business Camp or Acceleration.

Frequently Asked Questions

  • Can I apply for Challenger U.S. Business Camp if I only have a business idea, with no company or product yet?

    Yes. The program is designed for entrepreneurs at every starting point, including those just getting started. You’ll learn the business fundamentals and find out whether your idea has potential in the U.S. market.

  • Can students join?

    Yes. Business Camp is open to students who have a business idea or are already working on their own project and want to understand how to take it to the U.S. market.

  • Can I join as a team?

    Yes. You can join on your own or with your startup or business team. If you’re joining as a team, only the CEO registers and lists all team members who will take part in the program.

  • How are participants selected?

    To join, register by the end of January 2027. Once registration closes, the organizers will select the cohort and notify participants.

  • Is there a fee to participate?

    No. Business Camp is free to join.

  • Can I participate if I don’t live in Kyiv?

    Yes. All workshops are online. Public talks and Demo Day take place in person and are streamed online.

  • What language is the program in? Do I need to speak English?

    The program is delivered in Ukrainian and English. Some workshops and sessions are led by U.S.-based experts, so English will help you get the most out of the program.

  • How much time will the program take?

    The program runs from February to June 2027. Each month includes two workshops and one networking event.

  • What will I get out of the program?

    A clear understanding of how business works in the U.S., practical skills in marketing, sales, and communicating with American partners, and connections with Ukrainian and U.S.-based experts. At Demo Day, you’ll pitch your project and get feedback from experts.

  • Are there any prizes or investment opportunities?

    No. Business Camp focuses on the knowledge, skills, and connections you’ll need for your next steps, including conversations with investors.

  • How can I apply to Challenger U.S. Accelerator?

    Applications for Accelerator open in the second half of 2027. Follow our website and social media so you don’t miss the launch.

  • Can I apply for SelectUSA, and how?

    Yes. SelectUSA has its own application form, separate from Business Camp registration. You can apply whether or not you’re part of Business Camp or Acceleration.

Questions about the program?
Get in touch.

challenger-us@civitta.com

Organizers

Easy Business logo
Civitta logo

Main partners

U.S. Embassy Kyiv logo
Embassy United States logo
Embassy United States logo

Challenger U.S.

Copyright @ 2026 Challenger U.S. is an initiative of the Public Diplomacy Section of the U.S. Embassy in Ukraine.

Challenger U.S.

Copyright @ 2026 Challenger U.S. is an initiative of the Public Diplomacy Section of the U.S. Embassy in Ukraine.

Challenger U.S.

Copyright @ 2026 Challenger U.S. is an initiative of the Public Diplomacy Section of the U.S. Embassy in Ukraine.